The Fridge
The Social Media for Habit Tracking
Our Elevator Pitch
Problem Statement
Most people want to change.
They want to get fitter. Eat healthier. Live better.But after a few days, they stop.
Why?
Motivation fades.
No one’s watching.
And they’re alone.
80% fail in the first month.
And yet… millions download habit apps every year.And they all have one thing in common: users don’t get hooked.Leading to dozens of similar tools, scattered users, and no clear market leader.
Solution
We’re changing that.Fridge turns habit tracking into a social experience where people share their real journeys.